Medical Transcription

Home based medical transcription.

6/28/2005

Medical Transcription: Should you consider medical transcription?

Home Medical Transcriptioin: A Decent Living or a Scam?
by: Stephen Bucaro

No doubt you have seen many ads by medical transcription schools claiming that you can make big money typing medical transcription at home.

Can you really make a good living doing medical transcription at home, or is it just another scam? In this article, you'll learn the honest facts about home medical transcription.

Can you really make a decent living doing home medical transcription? Yes and no.

Yes - Many people are earning $50,000 to $80,000 or more per year typing medical transcription at home. They work where they want, when they want, and as much as they want. The amount of medical transcription work that needs to be done FAR exceeds the available transcribers to do the work. When I say the demand exceeds the supply, I mean the situation is desperate.

No - Reading a few booklets and listening to a few tapes will not make you into an instant $50,000 per year medical transcriptionist. If you're not ready to commit to between six months and a year of hard study and practice, find another means of earning a living.

Typing medical transcription is not like typing a letter to your mother. It's far more challenging. Below are some of the challenges you must be prepared to meet.

1. You must have a good understanding of medical terminology.

You need to know how to spell the names of the latest medical conditions, drugs, medical tests, treatments, and procedures, and just knowing how to spell them is not enough.

Because of challenge #2 decribed below, you need to have some familiarity with medical conditions and what tests, drugs, and treatments are related to that condition. It's difficult to learn this with a mail order medical transcription course. This type of knowledge comes from experience. - You don't need to be familiar with ALL medical terminology.

Many transcriptionists specialize in specific areas such as gastroenterology or opthalmology. However, when you want to go on vacation, you'll need someone else to take over your work while you're gone. In reciprocation, you'll need to cover for someone else when they go on vacation, and they may be transcribing to a different field than you're familiar with.

2. You need to be able to extract the transcription from a noisy electronic recording.

Unfortunately, many doctors mumble, garble, don't enunciate, don't speak up, or talk too fast when they dictate. Combine the above problems with a thick, foreign accent and you can have real dificulty understanding what the doctor is saying. In many instances, the only way you will be able to decipher what the doctor is saying is if you are familiar with medical conditions and what tests, drugs, and treatments are related to that condition. - Doctors dictate "on the fly". They don't have time to think about proper sentence construction as the words emanate from their mouth.

Frequently the sentence they started doesn't make any sense or has an error by the time they get to the end. Do you edit what the doctor said, or just type the jiberish as dictated? Usually a doctor appreciates when you clean up their dictation. On the other hand, medical documents are often presented as evidence in legal actions. You're taking on liability if you change what the doctor actually said.

- Many transcriptionists have their own group of doctors that they type for and eventually become familiar with the idiosyncracies of each doctor. This makes understanding what they are saying much easier; however, when a you go on vacation, someone else will need to cover the doctors while you're gone. In reciprocation, you'll need to cover for someone else when they go on vacation. You won't be familiar with how the doctors dictate.

3. To make the earnings cited above, you need to be able to sit and type for long hours. You need to isolate yourself from the noise and distraction of other human beings (and some pets) and pound on that keyboard hour after hour. As I stated earlier, the amount of medical transcription work available far exceeds the available transcribers to do the work. Some transcriptionists let greed take control of them and sit at the computer for 16 hours seven days per week. They get accustom to a $100,000 a year lifestyle. But what does it do for their health? -

Medical transcription companies charge more for "fast turn around". Some pass part of this money onto the transcriptionist, others just demand the work get done immediately. In either case, fast turn around work prevents you from controlling your own working hours. Now that I've discouraged you, the fact is that many medical transcriptionists do work where they want, when they want, as much as they want, and earn a respectable living. If you're up to the challenge, how do you became a medial transcriptionist?

Training

You'll need to be proficient in the use of a computer. You'll need to be a fast typist. If you can't type as fast as the doctor dictates, you'll be working hard with the foot pedal to move back and forth in the recording. You must be comfortable using a Word Processing application such as Microsoft Word or Workperfect. You'll need to know how to format documents and how to use macros. If you don't use macros you'll be typing the same phrases over and over.

If you decide to sign up for a medical transcription course, make sure the course provides plenty of authentic dictations. You cannot become a medical transcriptionist by just reading medical terminology. You need to hear it spoken. Just listening to terms being pronounced is of limited use. You need to hear the terms used in a sentence. Simulated medical dictations are fine, but you need some practice with actual medical dictations.

- Find a course that teaches basic anatomy and physiology along with terminology.

The best way to learn The best way to learn is with on-the-job training. If you have a doctor friend or family member who does dictations, ask them if you can transcribe a low-priority dictaion for practice. If you're working at a clinic or hospital as a secretary or receptionist, investigate how the transcription gets done and volunteer to help.

Start out with a specific type of transcription such as letters or office notes in specficic specialities. As you get more experience, your speed will improve and you can branch out into other types of transcriptions for other specialties.

The amount of medical transcription work that needs to be done far exceeds the available transcribers to do the work.

Yes, you can make a decent living doing home medical transcription. You can work where you want, when you want, and as much as you want. But, medical transcription is an occupation only for those who are prepared to meet the challenge.

Copyright(C) 2005 Bucaro TecHelp. Stephen Bucaro. To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp.

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Medical Transcription

Medical Transcription: Success quotes

Consider what it takes to become an undeniable success with these sincere quotations that identify the fundamental factors necessary to triumph...

" Always bear in mind that your own resolution to succeed is more important than any other thing."
-- Abraham Lincoln

"God gave us two ends. One to sit on and one to think with. Success depends on which one you use; head you win -- tails, you lose."
-- Anonymous

"The ladder of success is best climbed by stepping on the rungs of opportunity."
-- Ayn Rand

"Success is getting what you want. Happiness is wanting what you get."
-- B. R. Hayden

"Success is a journey, not a destination."
-- Ben Sweetland

"The secret of success in life is for a man to be ready for his opportunity when it comes."
-- Benjamin Disraeli

"I don't know the key to success, but the key to failure is trying to please everybody."
-- Bill Cosby

"The secret of success is to be in harmony with existence, to be always calm… to let each wave of life wash us a little farther up the shore."
-- Cyril Connolly

"All of us are born for a reason, but all of us don't discover why. Success in life has nothing to do with what you gain in life or accomplish for yourself. It's what you do for others."
-- Danny Thomas

"Don't confuse fame with success. Madonna is one; Helen Keller is the other."
-- Erma Bombeck

"Success is not the result of spontaneous combustion. You must first set yourself on fire."
-- Fred Shero

"Success does not consist in never making mistakes but in never making the same one a second time."
-- George Bernard Shaw

"A strong, positive self-image is the best possible preparation for success."
-- Joyce Brothers

"Failure is success if we learn from it."
-- Malcolm S. Forbes

"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself."
-- Mark Caine

"True success is overcoming the fear of being unsuccessful."
-- Paul Sweeney

"Get up one time more than you're knocked down."
-- Peter's Principle of Success

"Most people who succeed in the face of seemingly impossible conditions are people who simply don't know how to quit."
-- Robert Schuller

"The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent."
-- Smiley Blanton

"When your physical environment is in alignment with your aspiration, success becomes the norm."
-- Susan St Lawrence

"The most important single ingredient in the formula of success is knowing how to get along with people."
-- Theodore Roosevelt

"The way to succeed is to double your error rate."
-- Thomas Watson

"Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price."
-- Vince Lombardi

"Success is the ability to go from failure to failure without losing your enthusiasm."
-- Winston Churchill

"Success is the maximum utilization of the ability that you have."
-- Zig Ziglar

Resource Box - © Danielle Hollister (2004) is the Publisher of BellaOnline Quotations Zine - A free newsletter for quote lovers featuring more than 10,000 quotations in dozens of categories like - love, friendship, children, inspiration, success, wisdom, family, life, and many more. Read it online at - http://www.bellaonline.com/articles/art8364.asp

6/27/2005

Medical Transcription:Secretarial Services:Small Business Plan and Start Up

Small business plan and start up is the main page of the site. It can direct you to details about starting a business, writing a business plan, a financial statement, a mission statement, an executive summary and business finances. http://www.yourbusinesspal.com
http://www.yourbusinesspal.com/faq.html


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Medical Transcription:Writing A Small Business Plan Sample

This Small Business Plan Sample will help you write your business plan in the correct manner. You will get to see what a business plan really looks like. And also see how it can help your business. http://www.yourbusinesspal.com/small_business_plan_sample.html
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Medical Transcription:Business Checklist Plan

Business Checklist Plan will make sure you have not forgotten anything that should be included in you business plan. http://www.yourbusinesspal.com/business_checklist_plan.html more...


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Medical Transcription: Help With A Business Plan

If you are looking for Help With A Business Plan, you are in the right place. When it comes to writing a business plan there are seven parts that you need to master to get it done. Medical Transcription

Medical Transcription:Communication Keys for Success

Communication Keys for Success

Improving communication is a major need for many organizations.

Whether you are a manager, supervisor, or frontline employee, there are always opportunities to improve communication. Often, communication problems occur when people don’t pay attention to the basics. Here are five keys to better communication.

Focus on the Situation or Behavior
When communicating, focus on the situation or the behavior occurring, not the person. This allows you to better communicate with the other person, rather than to seemingly pick on them. People tend to be more open to discussing the situation they are in or their behavior. When it gets personal, there is less willingness to change.

Focus on the Positive
Focus on the positive aspects of the other person to build the other person’s self-esteem. By looking at something positive about the other person, you can better deal with areas needed for improvement.

Look for "Win-Win" Opportunities
Look for opportunities where both you and the other person benefit -- "win-win" situations where both of you can develop. In today’s rapidly changing world, managers, supervisors, and frontline employees can always learn from each other.

Strive for Open Communication
Strive for open and direct communication with others. A manager or supervisor can speak in a direct and clear manner and still show respect for the other person. Clear expectations provide direction for a job well done.

Share Information
Share appropriate information with others. Organizations are realizing that they are all on the same team. Better sharing of information means that managers, supervisors and frontline employees are better informed and can provide improved customer service.

Reprint Information
Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:

article in its entirety;
byline of the writer;
information about the writer, which is available at the end of each article; and
contact information, including our toll-free phone number in the U.S. (800-886-2MAX) and website address (www.AchieveMax.com)
We would appreciate a tear sheet or electronic copy of the articles you reprint.


Jeffrey W. Drake, Ph.D., is a professional speaker for AchieveMax®, Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Dr. Drake has made presentations ranging from time management to empowered teams and project management to communication styles. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.

Medical Transcription:ZyDoc Optimizes Olympus DS 4000 Professional Digital Recorder for e-Transcription Service (PR Web)


ZyDoc now features the Olympus DS 4000 Professional Digital Recorder for its award-winning e-Transcription service. Doctors improve productivity using the Olympus handheld recorder with intuitive slide controls and automatically upload dictations in seconds. ZyDoc software ensures HIPAA compliance and facilitates faster document turnaround with e-signature, browser-accessible secure Internet more...


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Medical Transcription:Believe In Yourself

Believe In Yourself

Believe In Yourself (Believe Your Way to Success)


Believe in yourself. It sounds so simple, doesn't it? Some people will tell you it is easy and others will say it is impossible depending on their own experiences. Yet, most of us have learned that is necessary to believe in your abilities to achieve a particular goal.

Have you ever done something just because somebody told you to do it, but you didn't think you could get it done? I don't know what that task was for you, but I do know you didn't give it your best and it did not have a positive outcome for you. Think about that for a moment. You can probably make of list of the things you failed at because you did not believe you could do it or that you could not do it well enough.

On the other hand, you can probably think of successes in your life that were made possible because you believed in yourself and your capabilities even if no one else did.

You must learn, if you haven't already, that you can achieve whatever you set out to do. But... (there's usually a but) you must be willing to do what is necessary to build your competence and confidence; your persistence and your patience; and your knowledge and your stamina. These are but a few of the building blocks for learning to believe in yourself through preparation for the task to be accomplished.

The same applies to running a successful business of any kind. You must believe in yourself and that you are able to do whatever is needed to make it successful - for you. Not because you have to, but because you choose to prepare yourself for successes. I often say that "if you believe in yourself - you will prepare yourself"

When it comes to operating a successful online business you must prepare yourself for success. The best way to do this is to learn from the 'masters' or 'gurus' who have made their fortunes
on the Internet.

There are a numerous sources of information on internet marketing, etc., but many of them are pitiful, unproductive schemes. Fortunately, there are a number of informative online newsletters (Ezines) full of useful advise and resources to direct you on the right path to a successful business of your own.

Yes, it's true. You can believe your way to success.

Manna Success News, a free weekly Ezine provides short, information packed online marketing articles by experts in the industry. Each issue includes at least one FREE E-book for subscribers and links to the best resources to help you start or grow your business.

Until the next time Keep on believing.

Copyright 2005 Burke Publications - All Rights Reserved

Dr. J. Elisha Burke
Editor, Manna Success Newsletter
Burke Publications
http://burkepublications.com
jeb@burkepublications.com
Copyright 2005 Burke Publications
All Rights Reserved
Dr. J. E. Burke, a college instructor, has been involved in various business enterprises via his business, Burke Publications for 11 years. Dr. Burke is an educator, writer and motivational speaker on a variety of topics.



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Medical Transcription:5 master qualities of extraordinary achievers.

5 master qualities of extraordinary achievers.

You can be a master achiever by developing the same qualities of those who seem to achieve more than others. Here are 5 qualities you need to master in order to become a successful person in your chosen field and in your life.


Achievers are creative.
Creativity is a fundamental quality of a visionary leader. Creativity is also essential for problem-solving, conflict resolution, crisis and change management.

As they are extensively goal and result oriented, achievers need to come up with many solutions to reach their goals; therefore they need to be more creative than others. An effective method for you to be more creative in problem resolution is:

First, sit down in a comfortable chair and think about all the ways to resolve the problem, even if it may be absurd. This is not the time to be critical, but the time to think without any judgment. Come up with at least 20 solutions.

The first eight solutions will be obvious; the second eight solutions will require some effort and therefore creativity. You will see that the last two solutions will be the hardest to find, but the most creative. And they will surely be the ones that you will stick to.

Second, act out in your head the movie of how you would implement each solution. And third, be critical as far as each solution is concerned. This is an effective way to resolve problems used by effective leaders and managers.

Develop the Habit of Courage.
They have developed the habit of courage. Courage to wake up earlier and go to bed later. They've developed self-discipline. Self-discipline is astering yourself, your actions, thinking and emotions. They know that in order to become leaders for others, they need to become a leader for themslves first.

It takes courage to have self-discipline but it is learnable. They take action even if it is uncomfortable. They go out of their comfort zone, and go for opportunities. Talk about courage!

An effective method to develop the habit of courage is to see opportunities to grow and evolve in every challenge you face. Face your fears and learn from them. There is always a positive intention behind every fear you feel.

Top People are committed to contribute.
Finally, they take action. High achievers are result and action-oriented. They are committed to action. As they make precise plan for what they really want, they go for it and are committed to reach the goal. An effective way for you to be committed to action is to set goals. Work every day on these plans and evaluate very week where you are.

Continuous Learning.
High achievers are lifelong learners who subscribe to the process of continuous improvement. They view mistakes as learning opportunities. "There is no failure, only feedback" is always their motto. They know they need to improve, take risks, make mistakes and view these mistakes as opportunities to bounce back.

An effective way for you to develop this habit is to first, read each day a book in your chosen field.
Second, listen to educational audiotapes in your car and go to seminars given by experts in your field.
By doing that, you will be ahead of your competitors and you will become more educated, therefore, you will earn more in your life.

They are Responsible.
High achievers know that they are 100% responsible for what's happening to them. They don't blame anybody else. They look themselves in the mirror and say "You can do it, it's only up to you dude!" You have the ability to respond in every situation you find yourself. Your response is up to you.

Creativity, courage, commitment, learning and responsibility are at the heart of every great achievement. Success is not always easy. People may be in your way. You may face discouragement. Problems may appear. But by learning how to be responsible, you will find solutions that others won't think of. You will find the courage to change your life and commit to excellence.


Develop a vision for your life and career will help you be at peace, happy and get far more than you could ever imagine.
Click now and learn the 5 secrets of the highly successful people, You're only one dream away from success.
http://www.vision-to-action.com/

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Medical Transcription:Protecting Your Computer from Adware and Spyware


Protecting Your Computer from Adware and Spyware
Recently, while checking our company web site statistics, we noticed a number of referrals from gambling and pornography sites. Since we are certain these types of sites would not house links to us, w...


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Medical Transcription:"How To Make A Career Out Of Copyediting And Proofreading"

"How To Make A Career Out Of Copyediting And Proofreading"

Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. So, is there a tried and tested method for getting your foot in the door? No matter how much any and all of us would like that; there is just no easy way to do so.


Of course, anyone looking into copyediting and proofreading can prepare themselves for the demands of the career. Training is often the most essential need. Quality training that is. For many freelance is the way to go. One slip of the finger and you could have cost yourself a good proof reading job. No matter if you get your training through online courses or go to a standard college, you’ll need to ensure that your goals remain the same. These should be quality training, dedicated work, and responsibility. For many, starting with freelance is the best way to go. In the field, copy editing and copy writing is growing in demand for quality trained employees. For others, working under other proof readers is the best first step.

It all comes down to getting that first break. When you do, it is solely up to you to make it count for all it is worth. If you have the qualities that are needed to build a career in copyediting or proofreading, you can begin work for clients online. There are several websites that are able to provide you with a connection to the clients you need. From there, it only takes one person to get moving in the right direction. You’ll find if you do a quality job the first time out, you can guarantee your services to be recommended time and time again. Or, you may even want to get in touch with a proof reader needing help. Then, you can develop your skills, work out any glitches and learn how to get your own clients. In the end, you’ll find that the answer to your how to questions is just to try!


Visit FreelanceWritingResource.com for more Articles, Resources, News and Views about Freelance Writing Jobs. This article may be reprinted in full so long as the resource box and links are included intact.

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6/26/2005

Medical Transcription:Why your ads aren't working

Why your ads aren’t working

Straight-forward answers to a key question.

The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?

Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at:

1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond. If you’re not sure what prospects want, ASK!!

2) Audience Are you reaching the people who make the buying decision for your product or service? Many big ticket sales involve buying teams or multiple layers within an organization. Are you reaching everyone you need to?

3) Vehicles Are you in the best publications (or radio time slots, TV programs, whatever)to reach your audience with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles.

4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they’re interested, and b) People retain about 10% of the messages they’re exposed to each day. So for a communication program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.)

5) Attention Does your ad have stopping power? Will the intended audience take the time to look? This usually requires the synergy of an arresting visual and a powerful headline.

6) Objectives Are you asking advertising to do what it’s good at? Generating inquiries and creating awareness are reasonable ad objectives. But don’t expect advertising to SELL a product. Good ads set up opportunities to sell. Your sales channel will need to close the deal.

7) Measuring results Do you really know what your advertising is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your advertising program to generate inquiries, measurement that looks at inquiry quantity and quality should be built into your program.Sound intimidating? Communication is important to any business but it’s complicated. Fortunately there are experienced consultants and agencies who can help you.

©Copyright 2005 Clairvoyant Communications, Inc.

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly e-newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (claire@claircomm.com)


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Medical Transcription:A good logo vs. a FABULOUS logo

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo.....

If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to the logo, alteration of the logo text is inevitable and then maybe changing the alignment of the logo here and there….THAT’S IT! $500 per pop!!??

There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. Two, it’s uncomplicated. Three, the logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo….an OUT OF THIS WORLD logo, not just any logo, ok?

The size, the precision, the text, the symbol, the color, the font, etc all counts towards bringing the attention of your potential customers towards your company, your image and your branding. Granted, most of the large International companies have pretty simple logos and you’re thinking to yourself….that’s VERDANA font sent at size 12 and that logo is set at Myriad set at size 14……but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with the logo has a meaning.

Whether you’re in a competitive industry or not, it doesn’t matter. Whether your market is small or big, it doesn’t matter! The fact of the matter is that your customers DO remember you when they see your logo, regardless of how hard you try to convince yourself otherwise. They won’t remember your logo now, but if they see it compared to others, they will be able to pick your logo out among the lot! Trust me on this one because there has been many researches and studies that has been done in the past to back this logo fact up.

So, my advice is this….don’t skimp on your logo. Don’t pay for something that is below par and don’t pay below par for something recognizable. It’s a very fine balance, mind you, I know.

But if you want your logo to be recognized, here are some basic rules:-

cheap logos are not everything
template logos rarely work
don’t go for conventional text
create a unique and special icon together with your logo
include your website or company name in your logo
create a colorful and yet peaceful combination of colors with your logo
don’t use more than 2 or 3 colors in one logo
have different logos for different brands
hire a logo designer with loads of experience…not paper qualifications
before you decide on the logo, test it out
have a tagline to go with the logo
Your logo says a lot about you so, don’t skimp!

Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com


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6/25/2005

Medical Transcription:Small Business Marketing Series-Choosing a Niche Market

Small Business Marketing Series – Choosing a Niche Market

Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business?

For many smaller businesses it is important to have a focused strategy which enables them to operate in a small part of a chosen market with great success. This has a further advantage of giving the smaller business a way to compete with larger organizations and achieve a level of protection against competition.

How is it Relevant to You as Owner?
As the owner of the business, you decide on the business strategy and make informed choices as to where the business will be going. Being clear on possible niche markets or a niche focus of your business can be crucial to the ultimate success and sustainable growth of your business.

The advantage of operating in a niche is that you can specialize in a small market and hence become a leading supplier of that specific product or service.

Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that's just right for a select demographic or population group in your area, such as South Africans or students. You could advertise in newspapers or websites that focus on them, which have considerably lower rates than stations that program for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix. Taking on a new niche can be a low-risk way to grow your business, as long as you keep in mind several important rules:
Here are a 4 steps to consider when choosing a niche market.

Step 1 - Being Clear

The first step in almost any process is being clear on what you are doing. Processes like this can take time and money to complete and as a small business owner both time and money are valuable resources that should not be wasted.

Ask yourself: What do I want from this process, how exactly am I going to accomplish it, what resources do I need before I start, who will manage the process, how will I know when its done?

The steps to be followed in the first phase could be as follows. It may vary from one project to another.

Convene a meeting with the stakeholders of the project and identify the exact aim and required outcome of the project.

Assign a project manager to assist in the development for the project.

Identify potential team members required to support the proposed solution.

Convene a proposal review meeting with potential team members to identify: proposed creative approach; scope of work, potential number of effort days; resource requirements; technical requirements; and other issues to be addressed in the proposal.

Produce a work breakdown diagram, proposed budget and resource requirements list considering steps 2, 3 and 4 bellow.

Note:
This phase is extremely important. A good carpenter always measures twice and cut once. This step is about specifying what the measures will be.

Step 2 - Doing Your Research

Analyse other businesses operating in your market and the products or services they offer. Do their products or services attract a wide range of customers or just a few targeted ones?

Use this analysis to decide what degree of specialization your product or service calls for. Will operating in a niche mean alterations to your product or service? Can you offer flexible service solutions?

Identify areas where customers’ needs aren’t already being met and look for competitive edge by adding features or offering a value-added service that isn’t currently available.

Conduct research to see if there is a group of customers that your competitors are failing to reach and consider how your product or service could be updated or adapted to attract them.

Explore how your customers buy from your competitors. Can your product or service be sold in a different way – over the Internet or through a mail order catalogue? Once you’ve completed this analysis use the information to identify customers that have things in common and things that make them different from others buying in that market. Then create a profile of these customers and use this as the basis of market research to ensure the niche is viable.

Step 3 - Appeal to Your Customers

Now that you have a good idea of what your target group want, it is up to you to make sure that you appeal them. Meet their unique needs. The benefits you promise must have special appeal to your market niche. What can you provide that's new and compelling? Look for ways to tailor your product or service to meet the unique needs of your prospective clients.

Say the right thing.
When approaching a new market niche, it's imperative to speak their language. In other words, you should understand the market's "hot buttons" and be prepared to communicate with the target group as an understanding member--not an outsider. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company slogan if it translates poorly to another language, for example.

In instances where taking on a new niche market is not impacted by a change in language or customs, it's still vital to understand the key issues and how they prefer to communicate with companies like yours.

Step 4 - Test and Review

Step four is to test and review. Always test-market. Before moving ahead, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For an overview, it's best to conduct a competitive analysis by reviewing competitors' ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics. But what if there is no existing competition? Believe it or not, this isn't always a good sign. True, it may mean that other companies haven't found the key to providing a product or service this niche will want to buy. However, it's also possible that many companies have tried and failed to penetrate this group. Always test-market carefully to gauge the market's receptiveness to your product or service and message. And move cautiously to keep your risks manageable.

By now you should have a pretty good indication of which niche market you are going to focus on and whether this is the right market for you. Remember what you have learned from your clients, be responsive to them and trust your research.

Ben Botes is an author, entrepreneur and expert speaker on new venture creation. He is also the founder of http://www.my1stbusiness.com a web portal for 1st time business owners and entrepreneurs. Visit my1stbusiness.com today for the most extensive range of small business resources, courses, articles and tools, designed to unleash your entrepreneurial spirit.


Medical Transcription

Medical Transcription:Design does matter

Design does matter

The idea that good design can improve how people perceive your business has long been a part of a designer’s sales tools.

They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right?
Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argument for good design often falls down at the first hurdle.

Companies fail to understand why they should invest time and money in improving their visual identity if there is no tangible result.
However, last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. The study published in March 2004 finally recognised the direct relationship between effective use of design and financial performance.

The study looked at 166 design-led UK quoted companies over a period of ten years from 1994 to 2003. A group of 63 companies were recognised as effective users of design. This was based on the fact that they consistently appeared in the listings at various design award schemes.

The study reveals these 63 companies outperformed both the FTSE All Share and FTSE 100 indices by around 200% between 1994 and 2003.
The Design Council is a professional body which supports the work of the UK design industry. It works to demonstrate and promote the vital role of design within business and the wider UK economy.

A recent study by the Design Council, Design in Britain 2004-05, based on an annual business survey of 1,500 companies of all sizes and sectors, shows companies using design to innovate and stand out are growing faster than their competitors are.

According to the in-depth research, a third of the UK's fastest growing companies see design as integral to their business, while only 11 per cent of businesses with a decreasing turnover have this view.

The figures confirm the impact of design across sales, profits, quality, share price, market share and competitiveness.

Using design throughout your business ultimately boosts the bottom line by helping you create better products and services that compete on value rather than price.


Contact:
If you want to find out how you can improve your financial performance through design then contact sales@trulyace.com
Truly Ace offers creative unique and cost effective logo design, commercial illustration, graphic design, and web design services.
www.trulyace.com- Copyright Truly Ace - Logo Design, Graphic Design & Commercial Illustration


Medical Transcription

6/24/2005

Medical Transcription:Home Based Business Plan Guide

Home Based Business Plan Guide

Every home based business needs a plan to be successful. It isn’t enough to have a great idea for a home based business and just hang out your shingle. Which is a something that many home based business owners learn too late. So even if you aren’t going to be borrowing money for your start up home based business, you still want to take some time to create a thoughtful, realistic business plan.

The first step in creating a home based business plan is to clearly define your goals. It isn’t just a matter of saying you want to make a certain amount of money in, say, five years or to leave your competition in the dust. These are certainly lofty goals, but they are vague. You want to define what your home based business really is at the beginning and where you want it to be. It’s a good to break this into segments. Where do you want your home based business to be in six months? A year? Eighteen months? Two years? A home based business plan that outlines your objectives this way gives you a road map to refer to and will ensure you’re on the right track and that you stay there.

Second, you have to know the market potential for your home based business. After all, there has to be a demand for the product and/or service you are offering or you have no business. If your home based business is going to provide business cleaning services, for example, you’ll want to be sure that there are companies and offices in your immediate area that need your service. You will also want to look at surrounding areas for opportunities to grow your home based business in the future. The amount and type of competition for your service needs to be taken into consideration too. If your area is already saturated with business cleaning services, you may need to consider a different service altogether. Without some planning and research, however, you won’t know this in advance, and your home based business won’t be as likely to succeed as it could be.

Next, you want to consider all the costs your home based business will incur. A lot of times when people work at home at their own home business, they fail to consider the small expenses. Printer ink, paper, postage, long distance phone calls and cell phone bills are easily missed when considering the cost of operating a home based business. And these seemingly small amounts add up in a short amount of time for most business owners. So realistically look at all the costs involved with owning and operating your home business. This way you’ll know how much you have to bring in to meet expenses and hopefully, to make a profit.

Now you want to think about how you will market your home based business. Again, you can have the best product and/or service going, but it won’t do you any good if you don’t market it. You need a marketing strategy for your home based business, and you need to plan for the costs involved in making it a reality. You may only be thinking about flyers, circulars and posters to begin with, but they do cost money to produce. And you need to think about other ways as well. Radio, billboards, direct mail, email, Web advertising are all great ways to promote and market your product and/or service. It’s wise to do some research into what type of marketing tools work best for your type of home based business and use a combination of offline and online advertising. You may want to start with more inexpensive marketing methods and work up as you go. To do this, you’ll need to, yes, plan for that. Plan for how much you can spend at the beginning and how much you want to add to your home based business marketing as it grows—which, with the proper planning, it will certainly do.

Charles Fuchs
http://www.charlesfuchs.com
http://www.workathomesociety.com

Copyright © 2006, Charles Fuchs, President of Vision Management Enterprise Inc., is an established online marketer who specializes in helping people start their very own Work at Home Based Business.




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Medical Transcription

Medical Transcription:Before the Business Plan


Before the Business Plan Purveyors of conventional wisdom would have you believe that the very first thing you ought to do when setting up a new business is to create a business plan. Start a secretarial business more...


Medical Transcription

Medical Transcription:Unusual Home Businesses


Unusual Home Businesses All Unusual Home Businesses have one great thing in common in that they're, well, unusual. This often means both that tons of other people haven't gotten in on them yet and that you can find them in a ... Start a secretarial business more...


Medical Transcription

6/22/2005

Medical Transcription:Secretarial Business Professonal Transcription

Professional Transcription and Your Business
by Kate Smalley

Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer.

Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent and correct. They can create transcripts of taped meetings, training sessions, seminars and conventions, as well as dictated letters, reports and manuscripts.

Once the information is transcribed, you can easily email, fax or post it to a Website. Accuracy Is Essential Transcribing actually covers a variety of services. It can include whatever editing is necessary to make a report or letter 'flow'. It can also include the tweaking sentence syntax, adjusting paragraphs, removing redundancies, and repairing general grammatical errors.

For some professions, a high degree of accuracy in transcripts is crucial. For example, medical transcriptionists must carefully listen to dictated recordings made by physicians and other healthcare professionals and accurately transcribe them into reports, correspondence and other administrative materials that eventually become part of patients' permanent files.

Their ability to understand and correctly transcribe patient assessments and treatments reduces the chance of patients receiving ineffective or even harmful treatments and ultimately ensures high quality patient care. Accuracy in transcripts is equally as important in other fields.

In legal matters, it's essential because all testimony must be rendered exactly as it's spoken. Likewise, police detectives require precise transcripts of statements by suspects and witnesses. In the corporate arena, letters, meetings and training sessions must be properly transcribed for the sake of effective education and communication.

Requirements For A Good Transcriptionist Whether you need medical, legal or general transcribing for your business, accurate transcribing requires a unique set of skills. But if your staff lacks the expertise or time to transcribe materials in house, an outside company can easily fill the void.

- Working with an outside vendor offers a variety of cost-saving benefits, including:

- No cost of special equipment.

- No hourly employee downtime.

- You pay only for production.

- No Social Security, payroll or unemployment taxes.- No medical insurance benefits, paid vacations and sick leave But before you run out and hire the first transcription company available, make sure it has the skills to meet your needs. The outsourcer you choose should be:

- Well-versed in the English language

- Knowledgeable of the rules of grammar

- Familiar with your industry- Easily accessible for questions

Copyright 2004, Kate Smalley, Connecticut Secretary.Freelance Secretarial and Transcription Services http://www.connecticutsecretary.com , mailto:kms@connecticutsecretary.com. For more information about professional transcription services, contact Kate Smalley, Connecticut Secretary, at 203-641-3739 or mailto:kms@connecticutsecretary.com .

Medical Transcription:Home Medical Transcriptioin: A Decent Living or a Scam?

Home Medical Transcriptioin: A Decent Living or a Scam?
by: Stephen Bucaro

No doubt you have seen many ads by medical transcription schools claiming that you can make big money typing medical transcription at home.

Can you really make a good living doing medical transcription at home, or is it just another scam? In this article, you'll learn the honest facts about home medical transcription.

Can you really make a decent living doing home medical transcription? Yes and no.

Yes - Many people are earning $50,000 to $80,000 or more per year typing medical transcription at home. They work where they want, when they want, and as much as they want. The amount of medical transcription work that needs to be done FAR exceeds the available transcribers to do the work. When I say the demand exceeds the supply, I mean the situation is desperate.

No - Reading a few booklets and listening to a few tapes will not make you into an instant $50,000 per year medical transcriptionist. If you're not ready to commit to between six months and a year of hard study and practice, find another means of earning a living.

Typing medical transcription is not like typing a letter to your mother. It's far more challenging. Below are some of the challenges you must be prepared to meet.

1. You must have a good understanding of medical terminology.

You need to know how to spell the names of the latest medical conditions, drugs, medical tests, treatments, and procedures, and just knowing how to spell them is not enough.

Because of challenge #2 decribed below, you need to have some familiarity with medical conditions and what tests, drugs, and treatments are related to that condition. It's difficult to learn this with a mail order medical transcription course. This type of knowledge comes from experience. - You don't need to be familiar with ALL medical terminology.

Many transcriptionists specialize in specific areas such as gastroenterology or opthalmology. However, when you want to go on vacation, you'll need someone else to take over your work while you're gone. In reciprocation, you'll need to cover for someone else when they go on vacation, and they may be transcribing to a different field than you're familiar with.

2. You need to be able to extract the transcription from a noisy electronic recording.

Unfortunately, many doctors mumble, garble, don't enunciate, don't speak up, or talk too fast when they dictate. Combine the above problems with a thick, foreign accent and you can have real dificulty understanding what the doctor is saying. In many instances, the only way you will be able to decipher what the doctor is saying is if you are familiar with medical conditions and what tests, drugs, and treatments are related to that condition. - Doctors dictate "on the fly". They don't have time to think about proper sentence construction as the words emanate from their mouth.

Frequently the sentence they started doesn't make any sense or has an error by the time they get to the end. Do you edit what the doctor said, or just type the jiberish as dictated? Usually a doctor appreciates when you clean up their dictation. On the other hand, medical documents are often presented as evidence in legal actions. You're taking on liability if you change what the doctor actually said.

- Many transcriptionists have their own group of doctors that they type for and eventually become familiar with the idiosyncracies of each doctor. This makes understanding what they are saying much easier; however, when a you go on vacation, someone else will need to cover the doctors while you're gone. In reciprocation, you'll need to cover for someone else when they go on vacation. You won't be familiar with how the doctors dictate.

3. To make the earnings cited above, you need to be able to sit and type for long hours. You need to isolate yourself from the noise and distraction of other human beings (and some pets) and pound on that keyboard hour after hour. As I stated earlier, the amount of medical transcription work available far exceeds the available transcribers to do the work. Some transcriptionists let greed take control of them and sit at the computer for 16 hours seven days per week. They get accustom to a $100,000 a year lifestyle. But what does it do for their health? -

Medical transcription companies charge more for "fast turn around". Some pass part of this money onto the transcriptionist, others just demand the work get done immediately. In either case, fast turn around work prevents you from controlling your own working hours. Now that I've discouraged you, the fact is that many medical transcriptionists do work where they want, when they want, as much as they want, and earn a respectable living. If you're up to the challenge, how do you became a medial transcriptionist?

Training

You'll need to be proficient in the use of a computer. You'll need to be a fast typist. If you can't type as fast as the doctor dictates, you'll be working hard with the foot pedal to move back and forth in the recording. You must be comfortable using a Word Processing application such as Microsoft Word or Workperfect. You'll need to know how to format documents and how to use macros. If you don't use macros you'll be typing the same phrases over and over.

If you decide to sign up for a medical transcription course, make sure the course provides plenty of authentic dictations. You cannot become a medical transcriptionist by just reading medical terminology. You need to hear it spoken. Just listening to terms being pronounced is of limited use. You need to hear the terms used in a sentence. Simulated medical dictations are fine, but you need some practice with actual medical dictations.

- Find a course that teaches basic anatomy and physiology along with terminology.

The best way to learn The best way to learn is with on-the-job training. If you have a doctor friend or family member who does dictations, ask them if you can transcribe a low-priority dictaion for practice. If you're working at a clinic or hospital as a secretary or receptionist, investigate how the transcription gets done and volunteer to help.

Start out with a specific type of transcription such as letters or office notes in specficic specialities. As you get more experience, your speed will improve and you can branch out into other types of transcriptions for other specialties.

The amount of medical transcription work that needs to be done far exceeds the available transcribers to do the work.

Yes, you can make a decent living doing home medical transcription. You can work where you want, when you want, and as much as you want. But, medical transcription is an occupation only for those who are prepared to meet the challenge.

Copyright(C) 2005 Bucaro TecHelp. Stephen Bucaro. To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com. To subscribe to Bucaro TecHelp Newsletter visit http://bucarotechelp.com/search/000800.asp.

Medical Transcription:Education for the Medical Assistant


Education for the Medical Assistant
Medical Assistant: Distance Education for the Medical Assistant by: Dr. Mark Stout Medical Assistant distance education is emerging to meet the demands of a new generation of students in the twenty first century. St. Augustine Medical Assistant School distance education program for medical assistant presents a good model for this integration of technology with medical assistant education. Distance education, particularly in its most recent form, online education, is being integrated into even the most cautious and conservative of educational institutions. Yet the impact of these alternative forms of teaching and learning on students, faculty, and institutions has yet to be broadly or deeply studied. New models such as that at St. Augustine Medical Assistant School are immerging. St. Augustine Medical Assistant School is available at: www.medassistant.org Distance education is not new, and can be traced as far back as the first century. The Apostle Paul wrote to the early Christian churches, instructing them from a distance (even when he was under 'house arrest' in Rome). This was probably the first type of 'correspondence course', which was the only method of learning at a distance until the advent of the telephone. Today, distance education and in particular online medical assistant instruction calls upon an impressive range of technologies to enable medical assistant instructor and the medical assistant student who are separated by distance to communicate with each other either in real time (synchronous) or delayed time (asynchronous). Currently and asynchronous model used at St. Augustine Medical Assistant School to instruct medical assistant students. This has proven to be a very effective model however the medical assistant program is currently investigating the benefits of synchronous online medical assistant instruction and the benefits it may have for the medical assistant student. Medical Assistant distance learning epitomizes the move away from institute based learning to a more direct, student centered approach. As a concept, distance learning has existed for over a century, notably in the form of paper based correspondence courses including the less formal correspondence education for medical assistants. Now however, distance education is depending increasingly upon technology for its success and technological innovations ensure that distance learning for the medical assistant continues to evolve and grow as a valid and potent force in all forms of education for the medical assistant. The task of the medical assistant distance educator is therefore to obviate these problems as much as possible by mixing and matching techniques, creating and maintaining a stimulating environment, and offering opportunities for medical assistant students to communicate with each other and with the medical assistant teaching staff on a regular basis. The medical assistant educators will also need to change their traditional role as well. Many remote medical assistant students need a great deal of social support, and medical assistant distance educators may find themselves spending more time offering one-to-one tutorials and less time lecturing. St. Augustine Medical Assistant School at www.medassistant.org or www.MedicalAssistant.us is leading today�'s technology in medical assistant education. When designing medical assistant educational systems and materials for medical assistant distance in delivery the medical assistant teacher must consider not only learning outcomes, but also centered requirements and technical constraints for the medical assistant. Also to be considered are the needs, characteristics, and individual differences of both the students, the teachers and future medical assistants. Medical assistant distance education for the medical assistant then, should not be viewed as a means of reducing costs, but as an opportunity to raise standards. It is also about providing quality medical assistant learning opportunities for those who, for one reason or another, have previously been excluded from this basic human right. Medical Assistant distance education will quickly become the norm and not the exception for the twenty first century medical assistant. St. Augustine Medical Assistant School distance education program for medical assistant presents a good model for this integration of technology with medical assistant education. The St. Augustine Medical Assistant model can be reviewed at: http://www.medassistant.org and http://www.medicalassistant.us By Dr. Mark Stout Dean of Education St. Augustine Medical Assistant School Distance Education and Informatics Specialist www.medassistant.org Dr. Mark Stout Medical Assistant distance education is emerging to meet the demands of a new generation of students in the twenty first century. St. Augustine Medical Assistant School distance education program (visit: http://www.medassistant.org) for medical assistant presents a good model for this integration of technology with medical assistant education. Distance education, particularly in its most recent form, online education, is being integrated into even the most cautious and conservative of educational institutions. Yet the impact of these alternative forms of teaching and learning on students, faculty, and institutions has yet to be broadly or deeply studied. New models such as that at St. Augustine Medical Assistant School are immerging. St. Augustine Medical Assistant School is available at: www.medassistant.org info@medasstant.org


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Medical Transcription

6/21/2005

Medical Transcription:Marketing mistakes

Two Biggest Marketing Boo-Boos There are two things that will sink your marketing and advertising almost every time. More often than not, when someone says "my ads didn't work," one of these two boo-boos are to blame.

Marketing that isn't targeted to a specific kind of customer doesn't work (unless you have LOTS of budget).

Big companies can blanket radio, TV, and magazines with million dollar ad budgets. They know they will catch their best customers somewhere in the crowd.

The rest of us have to first find our best customers, figure out what media they use, and tightly target our advertising to reach those best customers. The second major marketing boo-boo is so simple you may not believe it. Most marketing fails because people didn't understand it.

The message was too clever, too technical, intended for a different audience, too long, or in an e-zine they couldn't figure out how to read.

Once when I was working in radio, I jumped on the air and announced the first caller would get tickets to see the Rolling Stones. My tongue got tied and I mumbled my way through the announcement. No one called, not a single person. A few minutes later I read the announcement again, this time speaking clearly. The phone rang off the wall.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Medical Transcription:Piggyback for cheap ads

Piggyback for cheap ads.

One way to get very low-cost advertising is to piggyback your ads onto someone else's. This is a longtime practice in broadcasting, but can be used with any media.

Here is an example: You want to advertise your web site on radio, but don't have the hundreds or thousands it would take to buy your own spots. There is a computer store in your town that advertises on radio all the time. You offer to cover a small share of their ad costs or trade a service for a mini 10 second ad included at the end of their radio commercial. Check with customers and suppliers who do lots of advertising.

I know a furniture chain that always includes a 5 second mention for the local cable TV company in their commercials. With the huge percentage of small businesses that want to be online but don't know how, you might offer to build them a web site they can promote in their commercials. Of course, the site will include a banner linking visitors to your site.

TV ads can include a graphic for your business or run a crawl (words across the screen). Larger newspaper ads might include a graphic and a few lines of copy for your business.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.


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Medical Transcription:Know your customers

Know your customers

The better you can describe your best customers, the more products and services you can sell. What newspapers, magazines, and e-zines do they read?

What topics interest them most?

What groups or associations do they belong to? You can devise a questionnaire to send to your best customers and prospects. Entice them with a free offer or a big discount.

Many actors start developing their character by writing down a long list of words that describe the character. This helps the actor think deeply about the part they are going to play.

This strategy works well to help you figure out what kind of people buy often. You likely know far more about your prospects and customers than you realize. This method helps you get a clearer understanding of what you probably already know.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.

Medical Transcription:Don't give up

Don't give up

There is a time to stay the course, keep your chin up, and keep plugging.

There are also times when you have to face the realization that a business idea just isn't gong to work. You have to give up. Unfortunately, there is plenty of evidence that we often give up too soon. It takes time, sometimes lots of time, before a business idea can take root and start to turn real sales.

Big businesses often figure they won't make a profit for the first few years. Although most small businesses don't have that luxury, success may still take many months to come.

The other day I was searching for info on a 33.6 modem. Several search engines listed one site high. The site was a simple, home-made page on a free GeoCities space. It hadn't been updated in two years. At the top was a note from the owner, "I have enjoyed doing this site but I'm not getting anywhere with this and will have to give it up." It was dated June of 1997. Sometime after the owner gave up, the business started to cook.

At the bottom of the page the counter listed over three million visitors! This long forgotten project has been pulling hits like crazy. Could you make money off three million visitors? The owner had given up too soon.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.

6/20/2005

Medical Transcription:Cheap flyers

Cheap flyers
Super Cheap Flyers Paper flyers are one of the oldest and most effective forms of marketing. Their low-tech quality packs a lot of advertising punch for just pennies per flyer. When Samuel Adams alerted Patriots to the Boston Tea Party, he did it with flyers.

Your flyers may not get into history books, but they certainly can boost sales.

  • Put a big black headline at the top of your flyer that screams your most important benefit. ENJOY CLEAN WINDOWS! $5.00!
  • Include a graphic that shows someone using your product or service. Black and white drawings work well.
  • Have photos half-toned (broken up into little dots like newspaper photos) to photocopy better.
    Use a light colored paper. Darker colors sometimes make your text hard to read.
  • Type your text in larger 14 point type that is easy to read fast.
  • Be sure to check local laws before posting flyers.
  • Many neighborhoods welcome flyers stapled to rubber bands and placed around front door knobs.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.


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Medical Transcription

Medical Transcription:"Will My Press Release Work?"

Now, THIS is a frustrating answer. Will your press release work?

Honest reply: No one knows. The job of a press release is to suggest a story idea to an editor, reporter, writer, or broadcaster. It's a bit like fishing. Whether or not the editor takes your bait depends a lot of what kind of day they're having. In the end, it is entirely up to the editor as to whether they use your story.

  • Slow news days are good times to get an editor's attention.
  • You will do better if the editor receives your story before 3pm.
  • Late afternoon is deadline "crunch" time for newspapers, past the prime news times of radio, and getting into last minute preparation time for TV news.
  • Linking your story idea to a popular story in the news can also get an editor's attention. Media folks figure the audience can only stay interested in a few topics at a time.
  • Finally, it's a good idea to make your release sound newsy in the beginning, saving the blatant commercial stuff for the end of the release.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.


Medical Transcription

Medical Transcription: The Lesson Is to Network

"The Lesson Is to Network"

Author and marketing guru Nancy Michaels explains how entrepreneurs can reach and impressive greater numbers of potential clients

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Medical Transcription:What Customers Really Want


What Customers Really Want
Years of research and millions of dollars spent studying customers for every size business keeps coming back with the same answer: Customers want to be treated differently.  If this is so easy to understand, why is it so hard to...


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Medical Transcription:5 Tips For Creating Your Unique Selling Proposition


5 Tips For Creating Your Unique Selling Proposition
Creating a USP can be a daunting task for many. Keep it simple and start writing down ideas... and you will be far ahead of your competitors who are still scared of starting. The more you write - the more...


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Medical Transcription:Reliably Satisfied Customers

Reliably Satisfied Customers
Do you have BusinessWeek Online Small Biz delivered to your desktop and even consider it one of the nine newsletters that you really must read-not delete or put in a folder for later reading? Why nine?...


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Medical Transcription

6/19/2005

Medical Transcription - customer service 8 rules

8 rules for good customer service.
You can bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. These 8 simple rules will ensure that your business becomes known for its good customer service and allow you to reap the benefits that good customer service provides
http://sbinfocanada.about.com/od/customerservice/a/custservrules.htm

Medical Transcription - Outstanding customer service

Four Ways To Outshine Your Competitors' Customer Service
There’s no real secret to getting your customers to come back. All you need to do is provide customer service that exceeds your customers' expectations and outshines your competitors' customer service.
http://sbinfocanada.about.com/cs/marketing/a/shinycustserv.htm

6/18/2005

Medical Transcription:Top Digital Voice Recorder Transcribers

A digital voice recorder that lets you dictate directly to your PC is a wise investment if you do a lot of transcription. Here are my top picks for digital voice recorder transcribers.

http://sbinfocanada.about.com/cs/hardware/tp/voicerecord1.htm

Medical Transcription:How to Get and Register a Domain Name

The first step to starting an online business is registering a domain name. This primer on domain names explains how to register a domain name and gives tips for picking the right domain name for an online business

http://sbinfocanada.about.com/cs/onlinebusiness/a/buildbizwebsite.htm">;

How to Build a Website that Works - Including search engine submission tips.<a href=http://sbinfocanada.about.com/b/a/176533.htm

http://www.startasecretarialbusiness.com/home-businesses/computer-businesses.html

Medical Transcription:5 Resources You Need To Succeed

Are you a "Type D" person? Do you have sufficient start-up capital? These are only two of the five resources you must have if you want to start a successful small business. Find out more...

http://sbinfocanada.about.com/cs/startup/a/10startingtips.htm

6/16/2005

Protecting Your Computer from Adware and Spyware

Protecting Your Computer from Adware and Spyware

Recently, while checking our company web site statistics, we noticed a number of referrals from gambling and pornography sites. Since we are certain these types of sites would not house links to us, we investigated further and determined that some of our faithful visitors may be the victims of adware or spyware.


What is adware?

Adware, in it's most sinister incarnation, is a program that runs on your computer (like a virus) and occassionally pops up ads or redirects your browser to websites you had not chosen to visit.

What is spyware?

Spyware is software that collects personal information from you without your knowledge or permission. The information spyware collects can range from all the web sites you visit to sensitive information including user names and passwords.

How can I make sure I don't get these on my computer?

Never download programs or files from a website you don't know and trust.
Never open email attachments unless you know what they are. If you receive an email from a friend, but the text is strange and you don't know what the attachment is do not open it. Write to your friend and make sure they sent the email.
Keep an antivirus program running on your computer at all times.
You may also want to download Microsoft's Spyware program which can be found free here: http://www.microsoft.com/
More comprehensive articles on adware and spyware may be found here:

http://cexx.org/problem.htm
http://arstechnica.com/articles/paedia/malware.ars?72460http://www.adware.info/


An authority on integrated web databases, Amanda Huber is co-owner of Vulcan Creative Labs, LLC (www.vulcancreative.com) and DeadFred.com, an online genealogy photo archive. She occasionally contributes articles for Dead Fred's e-newsletter Relatively Speaking which help genealogy researchers with more technical aspects of their online tasks.

Small Business Marketing Series-Choosing a Niche Market

Small Business Marketing Series - Choosing a Niche Market
Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business ...


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Home Based Business Plan Guide

Home Based Business Plan Guide

Every home based business needs a plan to be successful. It isn’t enough to have a great idea for a home based business and just hang out your shingle. Which is a something that many home based business owners learn too late. So even if you aren’t going to be borrowing money for your start up home based business, you still want to take some time to create a thoughtful, realistic business plan.

The first step in creating a home based business plan is to clearly define your goals. It isn’t just a matter of saying you want to make a certain amount of money in, say, five years or to leave your competition in the dust. These are certainly lofty goals, but they are vague. You want to define what your home based business really is at the beginning and where you want it to be. It’s a good to break this into segments. Where do you want your home based business to be in six months? A year? Eighteen months? Two years? A home based business plan that outlines your objectives this way gives you a road map to refer to and will ensure you’re on the right track and that you stay there.

Second, you have to know the market potential for your home based business. After all, there has to be a demand for the product and/or service you are offering or you have no business. If your home based business is going to provide business cleaning services, for example, you’ll want to be sure that there are companies and offices in your immediate area that need your service. You will also want to look at surrounding areas for opportunities to grow your home based business in the future. The amount and type of competition for your service needs to be taken into consideration too. If your area is already saturated with business cleaning services, you may need to consider a different service altogether. Without some planning and research, however, you won’t know this in advance, and your home based business won’t be as likely to succeed as it could be.

Next, you want to consider all the costs your home based business will incur. A lot of times when people work at home at their own home business, they fail to consider the small expenses. Printer ink, paper, postage, long distance phone calls and cell phone bills are easily missed when considering the cost of operating a home based business. And these seemingly small amounts add up in a short amount of time for most business owners. So realistically look at all the costs involved with owning and operating your home business. This way you’ll know how much you have to bring in to meet expenses and hopefully, to make a profit.

Now you want to think about how you will market your home based business. Again, you can have the best product and/or service going, but it won’t do you any good if you don’t market it. You need a marketing strategy for your home based business, and you need to plan for the costs involved in making it a reality. You may only be thinking about flyers, circulars and posters to begin with, but they do cost money to produce. And you need to think about other ways as well. Radio, billboards, direct mail, email, Web advertising are all great ways to promote and market your product and/or service. It’s wise to do some research into what type of marketing tools work best for your type of home based business and use a combination of offline and online advertising. You may want to start with more inexpensive marketing methods and work up as you go. To do this, you’ll need to, yes, plan for that. Plan for how much you can spend at the beginning and how much you want to add to your home based business marketing as it grows—which, with the proper planning, it will certainly do.

Copyright © 2006, Charles Fuchs, President of Vision Management Enterprise Inc., is an established online marketer who specializes in helping people start their very own Work at Home Based Business.
Charles Fuchs http://www.charlesfuchs.com http://www.workathomesociety.com

Medical Transcription - Professional Transcription

Medical Transcription - Professional Transcription Professional Transcription and Your Business
by Kate Smalley

Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer. Professional transcriptionists can take standard or mini cassettes .... Start a secretarial business more...


Medical Transcription

Medical Transcription - Why hire a transcriptionist?

Medical Transcription - Why hire a transcriptionist? Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text? Start a secretarial business more...


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Medical Transcription - Medical transcription resource

Medical Transcription - Medical transcription resource This medical transcription resource will answer a lot of the questions you might have about medical transcription. http://www.mtdaily.com/faq.html Start a secretarial business more...


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MT Daily - medical transcription, work at home.


MT Daily - medical transcription, work at home. MT Daily - medical transcription, work at home. What is medical transcription, how is it done, and what does it pay? Start a secretarial business more...


Medical Transcription

Choosing a medical transcription program 6


Choosing a medical transcription program 6
What Constitutes a Good MT Program? pt6Author: Dawn MorenoHow To Choose A Good Medical Transcription Training ProgramAdditionally, our course offers more transcription practice than any other program that we know of. Through our program you will transcrib


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Choosing a good Medical Transcription program 5


Choosing a good Medical Transcription program 5
How To Choose A Good Medical Transcription Training ProgramHow Does Our Program Measure Up?Now the goal of this article is not to discuss why some other courses do not live up to the COMPRO guidelines but to present evidence why our course does. What does


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What's a good Medical Transciption program 4


What's a good Medical Transciption program 4
What Constitutes a Good MT Program? pt4How To Choose A Good Medical Transcription Training ProgramWhat Should You Look For In A Good Program? When looking into MT programs it is important to think about it as an investment that will pay off when you comple


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6/15/2005

Choosing a good Medical Transcription program 3


Choosing a good Medical Transcription program 3
How To Choose A Good Medical Transcription Training ProgramWhat are the Results of Poor School Choice? It is a fact that even if graduates of subpar programs are able to pass an employment test and get hired they have a very hard time on the job. This is b


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Choosing a good Medical Transcription program 2


Choosing a good Medical Transcription program 2 What Constitutes a Good MT Program? pt2Author: Dawn MorenoHow To Choose A Good Medical Transcription Training ProgramWhy Not a Less Expensive, Faster Program?When you take the time to research the skills that a quality MT needs, it will become evident th Start a secretarial business more...


Medical Transcription

How to choose a medical transcription program 1


How to choose a medical transcription program 1 What Constitutes a Good MT Program? pt1Author: Dawn Moreno How To Choose A Good Medical Transcription Training ProgramMany ideas abound about what constitutes a good MT program. Some people feel that the schools that advertise on TV showing a mother working ... Start a secretarial business more...


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Secretarial Business - The truth about medical transcription

Secretarial Business - The truth about medical transcription Home Medical Transcriptioin: A Decent Living or a Scam?by: Stephen Bucaro No doubt you have seen many ads by medical transcription schools claiming that you can make big money typing medical transcription at home. Can you really make a good living doing medical transcription at home? Start a secretarial business more...


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Secretarial Business Professonal Transcription


Professional Transcription and Your Businessby Kate Smalley Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer. Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent and correct. They can create transcripts of taped meetings, training sessions, seminars and conventions, as well as dictated letters, reports and manuscripts. Once the information is transcribed, you can easily email, fax or post it to a Website. Accuracy Is Essential Transcribing actually covers a variety of services. It can include whatever editing is necessary to make a report or letter 'flow'. It can also include the tweaking sentence syntax, adjusting paragraphs, removing redundancies, and repairing general grammatical errors. For some professions, a high degree of accuracy in transcripts is crucial. For example, medical transcriptionists must carefully listen to dictated recordings made by physicians and other healthcare professionals and accurately transcribe them into reports, correspondence and other administrative materials that eventually become part of patients' permanent files. Their ability to understand and correctly transcribe patient assessments and treatments reduces the chance of patients receiving ineffective or even harmful treatments and ultimately ensures high quality patient care. Accuracy in transcripts is equally as important in other fields. In legal matters, it's essential because all testimony must be rendered exactly as it's spoken. Likewise, police detectives require precise transcripts of statements by suspects and witnesses. In the corporate arena, letters, meetings and training sessions must be properly transcribed for the sake of effective education and communication. Requirements For A Good Transcriptionist Whether you need medical, legal or general transcribing for your business, accurate transcribing requires a unique set of skills. But if your staff lacks the expertise or time to transcribe materials in house, an outside company can easily fill the void. - Working with an outside vendor offers a variety of cost-saving benefits, including:- No cost of special equipment.- No hourly employee downtime.- You pay only for production.- No Social Security, payroll or unemployment taxes.- No medical insurance benefits, paid vacations and sick leave But before you run out and hire the first transcription company available, make sure it has the skills to meet your needs. The outsourcer you choose should be:- Well-versed in the English language- Knowledgeable of the rules of grammar- Familiar with your industry- Easily accessible for questions Copyright 2004, Kate Smalley, Connecticut Secretary.Freelance Secretarial and Transcription Services http://www.connecticutsecretary.com , mailto:kms@connecticutsecretary.com. For more information about professional transcription services, contact Kate Smalley, Connecticut Secretary, at 203-641-3739 or mailto:kms@connecticutsecretary.com . more...


Medical Transcription

Professional Transcription and Your Business


Professional Transcription and Your Business by: Kate Smalley Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer. Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent and correct. They can create transcripts of taped meetings, training sessions, seminars and conventions, as well as dictated letters, reports and manuscripts. Once the information is transcribed, you can easily email, fax or post it to a Website. Accuracy Is Essential Transcribing actually covers a variety of services. It can include whatever editing is necessary to make a report or letter 'flow'. It can also include the tweaking sentence syntax, adjusting paragraphs, removing redundancies, and repairing general grammatical errors. For some professions, a high degree of accuracy in transcripts is crucial. For example, medical transcriptionists must carefully listen to dictated recordings made by physicians and other healthcare professionals and accurately transcribe them into reports, correspondence and other administrative materials that eventually become part of patients' permanent files. Their ability to understand and correctly transcribe patient assessments and treatments reduces the chance of patients receiving ineffective or even harmful treatments and ultimately ensures high quality patient care. Accuracy in transcripts is equally as important in other fields. In legal matters, it's essential because all testimony must be rendered exactly as it's spoken. Likewise, police detectives require precise transcripts of statements by suspects and witnesses. In the corporate arena, letters, meetings and training sessions must be properly transcribed for the sake of effective education and communication. Requirements For A Good Transcriptionist Whether you need medical, legal or general transcribing for your business, accurate transcribing requires a unique set of skills. But if your staff lacks the expertise or time to transcribe materials in house, an outside company can easily fill the void. Working with an outside vendor offers a variety of cost-saving benefits, including: No cost of special equipment. No hourly employee downtime. You pay only for production. No Social Security, payroll or unemployment taxes. No medical insurance benefits, paid vacations and sick leave But before you run out and hire the first transcription company available, make sure it has the skills to meet your needs. The outsourcer you choose should be: Well-versed in the English language Knowledgeable of the rules of grammar Familiar with your industry Easily accessible for questions For more information about professional transcription services, contact Kate Smalley, Connecticut Secretary, at 203-641-3739 or mailto:kms@connecticutsecretary.com Copyright 2004, Kate Smalley Connecticut Secretary Freelance Secretarial and Transcription Services http://www.connecticutsecretary.com 203.641.3739 mailto:kms@connecticutsecretary.com Start a secretarial business more...


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The Perfect Medical Transcriptionist

The Perfect Medical Transcriptionist
by: Margery Hinman

As a medical language specialist, we are responsible for the accuracy and professionalism of the patient's medical report.

Is there such a thing as the perfect MT?

I say there is, and as an owner of a several successful MT businesses, I can tell you exactly what employers like me are looking for. When thinking of the perfect MT (medical transcriptionist) several things come to mind.

First the MT should have the necessary medical knowledge needed to make sound judgment calls when the dictator misspeaks or gives a wrong word accidentally. A good transcriptionist knows the difference between aphasia and aphagia and when to use which term.

In addition, many times the physician will dictate a surgery note on the right foot when, in the last sentence, accidentally says left foot. A good medical transcriptionist has been trained to catch that.

Good medical knowledge starts with a top rate MT school and the learning continues throughout the career of the MT. (That's why experienced MTs are usually preferred over new graduates, except in certain cases.)

The transcriptionist should understand the physiology of the human body and know why body systems work the way they do.

They must know the drug names, dosages, and usages for hundreds of medications. They will know when the drug is dictated as 50 mg that it is actually in 15 mg because 50 mg would be an overdose.

They must know lab normals so as not to put a ridiculous number when this is what they "hear" the dictator saying. This is all necessary not only for the accuracy of the report, but ultimately for the safety of the patient whose report is being transcribed.

The perfect MT should have an excellent command of the English language. Not only must we know grammar and punctuation, but also our spelling should be exact. As healthcare becomes more and more competitive in today's world, the professionalism of reports is paramount in the specialist's mind as he endeavors to impress his colleagues with prompt, professional consultation reports. A report with no punctuation, spelling, or grammatical errors goes a long way in differentiating an excellent MT from an average one.

Now, for the remainder of the qualities of the perfect MT, put yourself in the service owner's shoes.

What other attributes would you, as an owner, need from your people in order to make your business successful?

It's a well-known fact that in addition to top-notch medical anatomy, physiology and terminology training, the perfect MT should have certain characteristics which cannot be learned. This being said, however, these characteristics are vital to the success of the transcription service and the transcriptionist's career.

The first characteristic which comes to mind is dependability -- old fashioned reliability. A good transcriptionist does what he/she says and says what he/she does. It does no good to hire an employee who comes from the best online school with a 4.0 grade average and perfect punctuation and grammar skills, if the employee does not turn her work in on time.

Dependability is, in fact, so important that it is the #1 thing that service owners look for in a subcontractor or employee. I cannot tell you the number of times I have had a subcontractor take 2 hours' worth of dictation, only to find that barely 20 minutes of the work was actually transcribed. This obviously leaves the service owner to scramble to get the work done urgently by another subcontractor (who already has their work for the day) and to have to explain to the client why the work was not turned in on time as promised. (Good communication requirements on the part of the service play a big part in solving these issues.) This affects the reputation of the service and could ultimately cost the service the contract.

In severe cases or in cases of contractual obligation, the client must be given a discount on the work that is late, leaving the service owner with little to no profit for that day's work and, more than likely, costing them money in the long run since the discount was in excess of the profit the owner would have made for the day. Therefore, a transcriptionist that keeps her word is worth her weight in gold.

Another characteristic equally important is that of attitude, yet another attribute that cannot be learned. How much more pleasant is it to work for someone who is appreciative of you, or even neutral, compared to someone that constantly complains, nitpicks, and whines?

While transcriptionists are looking for good employers, good employers are also looking for transcriptionists with these attributes.

A good attitude for an MT would consist of not complaining when the doctor dictates an extra few reports for the day (flexibility on the part of the transcriptionist), going the extra mile when the dictator asks for format changes (patience), and keeping the service informed of specific requests the dictator asks for (conscientiousness).

A good transcriptionist will stay on an account for an extra few days after notice has been given, rather than leaving the service owner high and dry without someone on the account.

A good transcriptionist will take constructive critique in a good manner and leave her ego behind.

A good transcriptionist, therefore, works together with the service owner in almost what could be construed as a "partnership," where each party does his best to help the other achieve their mutual goals. In this case, both the transcriptionist and the service owner work in synchronicity to serve the client, which ultimately serves the patient himself.

Another characteristic that comes to mind in a great transcriptionist is that of willingness to take on more than is necessary. So many times, employees will say something to the effect of "that's not my job."

A great transcriptionist will gladly jump in and do what is necessary to get the job done. Although not mandatory to do more than promised, service owners know that being able to call on someone who will help them in a pinch makes the MT more valuable than a co-worker who will not.

Of course, good transcription service owners realize that perfect MTs don't grow on trees. If you do your job well and have the characteristics mentioned above, you should expect top pay in your profession as well as a pleasant work environment.

For the at-home transcriptionist, a pleasant work environment, in my opinion, would consist of few, if any, interruptions from the service owner, consistent work from the service (so as to guarantee a paycheck), and protection from cherrypickers (finicky transcriptionists who take the best work and skip over the harder, more difficult work.)

I can think of at least a dozen more attributes that the service owner should possess, but that is best explained fully in a separate article.

The bottom line is - in order to become more valuable to your employer (more valuable = better compensation,) begin to think like an owner. If you see an opportunity for improvement, mention it. If you can help out in emergencies, do so. Above all, never forget that a perfect transcriptionist begins with the proper training. Adhering to these recommendations will ensure a transcriptionist that is happy, productive, and is making the income she deserves.

Margery Hinman, CMT, is owner and Director of Education for MT Advantage Career Center, a comprehensive, online, advanced medical transcription training program. With over 20 years in the transcription industry, Margery owns a number of transcription services and has mentored and trained hundreds of students in the field of transcription. She has taught medical transcription at Tidewater Community College and has authored and published the MT Advantage Career Center curriculum as well as other numerous articles throughout the years. For a free e-book on medical transcription please visit www.mtacc.net. You can reach Margery at MargeryMTACC@aol.com. Copyright 2005 Margery Hinman, CMT

Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text?


Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text?
by: Laurie Kristensen In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. When what she had said really sank in, I felt like someone had kicked me in the gut! Then my reaction was huge dismay and questioning, "Why should I even stay in business?" This came JUST after spending almost two months getting clear on why my transcription business feels exciting to me and realizing that I want to assist and support creative, positive, motivated people to succeed in ways they have not been able to before, working on interesting projects! I imagined emptying my transcription business website of all information -- just leaving a notice (as a �'public service�') pointing out to the people who THINK they need me to transcribe their audios that they should go and buy that software instead! Yikes! Drastic thoughts! But seriously, then I started thinking some more... I mean, it's a legitimate question! Why SHOULD someone hire me if they can buy software for dictation? In what situations would dictation software be inferior than having a live, intelligent human being (who is passionate about helping her clients succeed) listening and transcribing their audio material instead? Knowing such software exists, ANYONE might appropriately ask that question! Since I've never worked with this kind of software, I realize I may not understand it perfectly, so I decided to ask some questions... With audio recordings of interviews, groups, or live teleclasses, seminars, and so forth, how does the software distinguish between multiple speakers? How does it know to punctuate and break the text into paragraphs appropriately? When people just speak naturally, their speech is filled with tons of 'ahs' and 'ummms' and 'you know's' and so forth. Does the software know to filter those out when appropriate? People also string multiple sentences together with 'and' forever! Does the software know when to break the sentences apart? How about when the quality of the audio recording is not top-notch, such as when there is background noise or people speaking on top of each other... how does it handle that? Even when there is only a single speaker, if they do not dictate punctuation, paragraphs, etc., does the software intuit that correctly? If the software does not handle these issues well, how much work is involved in cleaning up the text? Also, in my relationships with the clients I've worked with, there is the unquantifiable element of me being an objective outsider who can catch errors or discrepancies in the CONTENT. And I often even come up with valuable ideas to help them improve their material! There is a creative, collaborative give and take between my clients and me that often seems to be of benefit to us BOTH beyond the action of me �'just�' transcribing their audio recordings. So, I concluded, there IS still a need for my services by many people! Not all, but I�'m sure enough to keep me busy. I actually do enjoy this kind of work under the right circumstances and with the types of clients I intend to connect with! So in the end, I thanked that discussion forum member for her post and the internal thinking process it sent me through, because it helped me face a fear and come out stronger on the other side! And then, as a welcome validation of everything I had deduced on my own, quickly after I had submitted my reply to her, she was kind enough to reply with a more detailed explanation of how the voice recognition software works and its definite limitations -- everything I had suspected, and even more! I truly have a valuable, worthwhile service to offer my clients. I�'m very proud of my skills, my dedication, and my opportunity to make a contribution to the entire world by assisting my clients to develop their own gifts in ways they might never on their own IF it was up to themselves alone to type out their wisdom and creativity! Copyright Laurie Kristensen, 2005-Present. All rights reserved. Laurie Kristensen owns and operates a successful audio transcription and typing business from home, visit http://www.LKTranscription.com Also be sure to browse through her Success Resources at http://www.LKSuccess.com. You have permission to publish this article in its entirety, unchanged, electronically or in print as long as the byline, URL, and copyright are include


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Education for the Medical Assistant


Education for the Medical Assistant
Medical Assistant: Distance Education for the Medical Assistant by: Dr. Mark Stout Medical Assistant distance education is emerging to meet the demands of a new generation of students in the twenty first century. St. Augustine Medical Assistant School distance education program for medical assistant presents a good model for this integration of technology with medical assistant education. Distance education, particularly in its most recent form, online education, is being integrated into even the most cautious and conservative of educational institutions. Yet the impact of these alternative forms of teaching and learning on students, faculty, and institutions has yet to be broadly or deeply studied. New models such as that at St. Augustine Medical Assistant School are immerging. St. Augustine Medical Assistant School is available at: www.medassistant.org Distance education is not new, and can be traced as far back as the first century. The Apostle Paul wrote to the early Christian churches, instructing them from a distance (even when he was under 'house arrest' in Rome). This was probably the first type of 'correspondence course', which was the only method of learning at a distance until the advent of the telephone. Today, distance education and in particular online medical assistant instruction calls upon an impressive range of technologies to enable medical assistant instructor and the medical assistant student who are separated by distance to communicate with each other either in real time (synchronous) or delayed time (asynchronous). Currently and asynchronous model used at St. Augustine Medical Assistant School to instruct medical assistant students. This has proven to be a very effective model however the medical assistant program is currently investigating the benefits of synchronous online medical assistant instruction and the benefits it may have for the medical assistant student. Medical Assistant distance learning epitomizes the move away from institute based learning to a more direct, student centered approach. As a concept, distance learning has existed for over a century, notably in the form of paper based correspondence courses including the less formal correspondence education for medical assistants. Now however, distance education is depending increasingly upon technology for its success and technological innovations ensure that distance learning for the medical assistant continues to evolve and grow as a valid and potent force in all forms of education for the medical assistant. The task of the medical assistant distance educator is therefore to obviate these problems as much as possible by mixing and matching techniques, creating and maintaining a stimulating environment, and offering opportunities for medical assistant students to communicate with each other and with the medical assistant teaching staff on a regular basis. The medical assistant educators will also need to change their traditional role as well. Many remote medical assistant students need a great deal of social support, and medical assistant distance educators may find themselves spending more time offering one-to-one tutorials and less time lecturing. St. Augustine Medical Assistant School at www.medassistant.org or www.MedicalAssistant.us is leading today�'s technology in medical assistant education. When designing medical assistant educational systems and materials for medical assistant distance in delivery the medical assistant teacher must consider not only learning outcomes, but also centered requirements and technical constraints for the medical assistant. Also to be considered are the needs, characteristics, and individual differences of both the students, the teachers and future medical assistants. Medical assistant distance education for the medical assistant then, should not be viewed as a means of reducing costs, but as an opportunity to raise standards. It is also about providing quality medical assistant learning opportunities for those who, for one reason or another, have previously been excluded from this basic human right. Medical Assistant distance education will quickly become the norm and not the exception for the twenty first century medical assistant. St. Augustine Medical Assistant School distance education program for medical assistant presents a good model for this integration of technology with medical assistant education. The St. Augustine Medical Assistant model can be reviewed at: http://www.medassistant.org and http://www.medicalassistant.us By Dr. Mark Stout Dean of Education St. Augustine Medical Assistant School Distance Education and Informatics Specialist www.medassistant.org Dr. Mark Stout Medical Assistant distance education is emerging to meet the demands of a new generation of students in the twenty first century. St. Augustine Medical Assistant School distance education program (visit: http://www.medassistant.org) for medical assistant presents a good model for this integration of technology with medical assistant education. Distance education, particularly in its most recent form, online education, is being integrated into even the most cautious and conservative of educational institutions. Yet the impact of these alternative forms of teaching and learning on students, faculty, and institutions has yet to be broadly or deeply studied. New models such as that at St. Augustine Medical Assistant School are immerging. St. Augustine Medical Assistant School is available at: www.medassistant.org info@medasstant.org


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Medical Transcription

Medical Transcription - Professional Transcription


Professional Transcription and Your BusinessBy Kate SmalleyGot stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer.Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent ... more...


Medical Transcription

6/12/2005

Medical Transcription - Using other people's money

How to Use Other People's Money for Your Business
By Matthew Lesko

"Money is a terrible master but an excellent servant."
- P.T. Barnum John Ray, the famous 17th century author, was known to have written the aphorism, "Money begets money." In the business world, I'm sure you've also heard the saying, "You've got to have money to make money."

There are countless sources of cash, but by far, the best one to utilize for your business is ... other people's money. Perhaps one of the greatest "secrets" of the richest people in the world is summed up in those 3 words: Other People's Money - OPM for short.

If you took a cross-section of the most affluent business people, you'll find that the majority of them launched their fortunes using OPM. In the next few minutes, I will show you how you can obtain other people's money for your business.

What you do with the money, however, is up to you - but if I were you, I'd take P.T. Barnum's advice, and make money your servant so that you, too, you can make your own fortune. The use of other people's money has become such an ethical and acceptable mainstay in business because one can leverage other people's money to your benefit.

For example, you can leverage borrowed money into high-yield investment programs that could generate a return that would then pay back your lender and line your pockets as well. Or you can leverage borrowed money into asset-producing or income-generating real property. Or you can simply borrow money to start or grow your business.

The benefits to using OPM are obvious:

1) When you use other people's money, especially within the parameters of a corporation, your debt is assigned to your business, and your debtors can make no claims against your personal finances; and

2) the infusion of cash allows you to have money to make money for your business. Of course, even with the proliferation of lending institutions and venture capitalists, it is often difficult to obtain other people's money. Well, since Wall Street Journal has kindly called me a man who "finds answers in unlikely places," I'm going to reveal an unlikely place where you can obtain other people's money.

This one is available to all, and yet very few ever take advantage of it. It's the federal government. I've coined a phrase for this source of money: I call it "other taxpayers' money" - OTM for short. The federal government has millions of dollars of taxpayers' money allocated to funding businesses like yours. Here are a few great sources of OTM:

1) If you want to get training and/or money to start your own business, millions of dollars are available at www.sba.com. They'll also show you how to find alternative sources of financing, how to protect your invention, how to sell your idea, how to license your product, how to write legal contracts, how to sell overseas, and how to buy business equipment.

2) If you want money to export and sell products to foreign countries, you can obtain it from the Export-Import Bank of the United States at www.exim.gov. Or you can go to The Overseas Private Investment Corporation (OPIC) at www.opic.gov.

3) If you want to obtain government contracts, then access the Procurement Assistance Offices online. Here, you'll learn how to draw up a business plan that'll get your business noticed. They can match the product or service you're selling with the appropriate agency, and then help you market to them more effectively. You can find these programs at www.dla.mil.

4) If you need venture capital for a new or existing business, then you need to go online and access the Small Business Investment Company (SBIC). These are privately-organized and privately-managed investment firms that are licensed by the Small Business Administration (SBA).

With their own capital and with funds borrowed at favorable rates through the federal government, SBICs provide venture capital to small independent businesses, both new and established. You can access them at www.sba.gov/INV.

5) If you need free help or want to learn how to do your own personal or business taxes? All you have to do is access www.irs.ustreas.gov/prod/bus_info-bus_help.html.

You can also obtain a free 26-page book on the Internet called The Credit Process: A Guide for Small Business Owners. It's written for small business owners seeking financing for the first time. It covers sources and types of financing; funding resources; preparation of a business plan; preparation of loan applications; and action to take if a loan is denied. It also contains an especially useful and comprehensive glossary of finance terms, agencies, and fair lending regulations.

Matthew Lesko is a New York times syndicated columnist, and author of 2 New York Times best-sellers. He is regularly featured as the nation's top expert on government freebies on TV programs such as Larry King, Oprah, David Letterman, Jay Leno, the Today Show and Good Morning America. His latest book, "Free Money for Entrepreneurs on the Internet" identifies hundreds of little-known sources of free government money for "net-repreneurs" and reveals the secret formula for easily obtaining the money for your business. See Matthew Lesko's List of Free Government Grants! Start a secretarial business

6/11/2005

Medical Transcription - Professional Transcription

Professional Transcription and Your Business

by: Kate Smalley

Got stacks of audio tapes that need to be converted to a more user-friendly format? Professional transcription services may be the answer.

Professional transcriptionists can take standard or micro cassette tapes and produce a typed version of the text in a format that's clear, consistent and correct.

They can create transcripts of taped meetings, training sessions, seminars and conventions, as well as dictated letters, reports and manuscripts. Once the information is transcribed, you can easily email, fax or post it to a Website.

Accuracy Is Essential

Transcribing actually covers a variety of services.

It can include whatever editing is necessary to make a report or letter 'flow'.

It can also include the tweaking sentence syntax, adjusting paragraphs, removing redundancies, and repairing general grammatical errors. For some professions, a high degree of accuracy in transcripts is crucial. For example, medical transcriptionists must carefully listen to dictated recordings made by physicians and other healthcare professionals and accurately transcribe them into reports, correspondence and other administrative materials that eventually become part of patients' permanent files.

Their ability to understand and correctly transcribe patient assessments and treatments reduces the chance of patients receiving ineffective or even harmful treatments and ultimately ensures high quality patient care.

Accuracy in transcripts is equally as important in other fields. In legal matters, it's essential because all testimony must be rendered exactly as it's spoken. Likewise, police detectives require precise transcripts of statements by suspects and witnesses. In the corporate arena, letters, meetings and training sessions must be properly transcribed for the sake of effective education and communication.

Requirements For A Good Transcriptionist

Whether you need medical, legal or general transcribing for your business, accurate transcribing requires a unique set of skills. But if your staff lacks the expertise or time to transcribe materials in house, an outside company can easily fill the void.

Working with an outside vendor offers a variety of cost-saving benefits, including:
No cost of special equipment.
No hourly employee downtime.
You pay only for production.
No Social Security, payroll or unemployment taxes.
No medical insurance benefits, paid vacations and sick leave

But before you run out and hire the first transcription company available, make sure it has the skills to meet your needs.

The outsourcer you choose should be:
Well-versed in the English language
Knowledgeable of the rules of grammar
Familiar with your industry
Easily accessible for questions

For more information about professional transcription services, contact Kate Smalley, Connecticut Secretary, at 203-641-3739 or mailto:kms@connecticutsecretary.com
Copyright 2004, Kate Smalley Connecticut Secretary Freelance Secretarial and Transcription Services http://www.connecticutsecretary.com 203.641.3739 mailto:kms@connecticutsecretary.com

Start a secretarial business

6/09/2005

Medical Transcription - Why hire a transcriptionist?

Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text?
by: Laurie Kristensen

In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program.

When what she had said really sank in, I felt like someone had kicked me in the gut!

Then my reaction was huge dismay and questioning, "Why should I even stay in business?" This came JUST after spending almost two months getting clear on why my transcription business feels exciting to me and realizing that I want to assist and support creative, positive, motivated people to succeed in ways they have not been able to before, working on interesting projects!

I imagined emptying my transcription business website of all information -- just leaving a notice (as a ‘public service’) pointing out to the people who THINK they need me to transcribe their audios that they should go and buy that software instead!

Yikes! Drastic thoughts!

But seriously, then I started thinking some more...

I mean, it's a legitimate question! Why SHOULD someone hire me if they can buy software for dictation?

In what situations would dictation software be inferior than having a live, intelligent human being (who is passionate about helping her clients succeed) listening and transcribing their audio material instead?

Knowing such software exists, ANYONE might appropriately ask that question!

Since I've never worked with this kind of software, I realize I may not understand it perfectly, so I decided to ask some questions...

With audio recordings of interviews, groups, or live teleclasses, seminars, and so forth, how does the software distinguish between multiple speakers? How does it know to punctuate and break the text into paragraphs appropriately?

When people just speak naturally, their speech is filled with tons of 'ahs' and 'ummms' and 'you know's' and so forth. Does the software know to filter those out when appropriate? People also string multiple sentences together with 'and' forever! Does the software know when to break the sentences apart?

How about when the quality of the audio recording is not top-notch, such as when there is background noise or people speaking on top of each other... how does it handle that?

Even when there is only a single speaker, if they do not dictate punctuation, paragraphs, etc., does the software intuit that correctly?

If the software does not handle these issues well, how much work is involved in cleaning up the text?

Also, in my relationships with the clients I've worked with, there is the unquantifiable element of me being an objective outsider who can catch errors or discrepancies in the CONTENT. And I often even come up with valuable ideas to help them improve their material!

There is a creative, collaborative give and take between my clients and me that often seems to be of benefit to us BOTH beyond the action of me ‘just’ transcribing their audio recordings.

So, I concluded, there IS still a need for my services by many people! Not all, but I’m sure enough to keep me busy. I actually do enjoy this kind of work under the right circumstances and with the types of clients I intend to connect with!

So in the end, I thanked that discussion forum member for her post and the internal thinking process it sent me through, because it helped me face a fear and come out stronger on the other side!

And then, as a welcome validation of everything I had deduced on my own, quickly after I had submitted my reply to her, she was kind enough to reply with a more detailed explanation of how the voice recognition software works and its definite limitations -- everything I had suspected, and even more!

I truly have a valuable, worthwhile service to offer my clients. I’m very proud of my skills, my dedication, and my opportunity to make a contribution to the entire world by assisting my clients to develop their own gifts in ways they might never on their own IF it was up to themselves alone to type out their wisdom and creativity!

Copyright Laurie Kristensen, 2005-Present. All rights reserved. Laurie Kristensen owns and operates a successful audio transcription and typing business from home, visit http://www.LKTranscription.com Also be sure to browse through her Success Resources at http://www.LKSuccess.com.

6/06/2005

Medical Transcription - Be a spy

Spy constantly on your competitors, your industry, and yourself. Keep an open mind. Look for things you may not have expected or rather not see.

Why is this important? Most of us tend to develop beliefs about ourselves, our products, and our businesses. We have strong feelings about why we are good, why people should buy from us, and why our customers find us important.

Believing in yourself and your products and services is very important. It is hard to be successful if you don't believe with confidence.

Beliefs can also blind us to reality or new conditions. Believing in a false reality can bring unpleasant surprises down the road when a competitor suddenly surges or customers begin to stay away.

The best cure is to spy. Watch yourself, your biz, and others with open eyes. Look for solid indicators that your view of things may need an adjustment. If someone disagrees with your view, listen to them. There may be some valuable grains of truth in what they think.

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://http://DrNunley.comReach Kevin at kevin@drnunley.com or 603-249-9519.

6/02/2005

My Own Business: Free Internet Course for Anyone

My Own Business: Free Internet Course for Anyone
"Welcome to the world's leading Internet business course on how to avoid failure in starting and operating your own business. This course is run by successful business owners and professionals who donate their time and experience to point out the common, avoidable pitfalls.

Medical Transcription

How to Start a Startup

How to Start a Startup
You need three things to create a successful startup:
  • to start with good people
  • to make something customers actually want, and
  • to spend as little money as possible. Most startups that fail do it because they fail at one of these.

A startup that does all three will probably succeed.

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Independent Contractor or Employee: Which Best Fits Your Needs?

Independent Contractor or Employee: Which Best Fits Your Needs?
by Steve Strauss

It is often said that your employees are your most valuable asset, but they also take a lot of time, effort and expense.

One way to keep the value of employees without worrying about the details is by hiring independent contractors. Although an employee and an independent contractor often perform similar duties, your obligations towards independent contractors are much less in comparison to an employee. Read the rest of the story here.


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Internet is Transforming Rural Businesses

Internet is Transforming Rural Businesses
One of the trends we noticed in early 2004 was that of small businesses taking to blogs to gain Web visibility, serve customers and grow their businesses.


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Selling to Big Companies

Selling to Big Companies
There is ]a trend I see increasingly, called the "on-again off-again entrepreneur."

The on-again off-again entrepreneur is someone who moves back and forth ...


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Things You Can do Today to Help Your Business

Things You Can do Today to Help Your Business
Plan your cash flow everything else will follow:- Ask suppliers for credit - Ask suppliers to increase credit period - Consider leasing machinery (or lease and buyback) - Consider factoring (releasing 80% of invoice value at invoice date) if you are not


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Medical Transcription - Trump online university

Trump Launches Online “University” to Teach Entrepreneurship

The trend toward “entrepreneurship across the curriculum” is moving entrepreneurship education beyond business schools to entire campuses. And now, thanks to Donald Trump, it’s moving to cyberspace.

Last week, the real estate tycoon launched Trump University – offering a group of self-directed learning courses available in entrepreneurship, marketing and of course, real estate. The online university won’t be handing out any degrees, the courses are structured to last for one to two weeks where students get their assignments and submit their work to classmates for peer review.

While the courses won’t be guided by professors, students will have access to an “Expert Center” featuring videos of the professors. Serving as the entrepreneurship content expert and faculty is Jack Kaplan, currently the adjunct professor of entrepreneurial studies at Columbia Business School.

Learn more at www.trumpuniversity.com


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Entrepreneurship Education for the Rest of Us

Entrepreneurship Education for the Rest of Us
Entrepreneurship majors, like ours here at Belmont, attract only a small percentage of students interested in business ownership. In fact, an annual survey by the Chronicle of Higher Education finds that about 40% of today's students cite owning their own...


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Cultivate a Culture For Referrals

Cultivate a Culture For Referrals
Referrals don't just happen. Well, that's not entirely true. If you are doing a good job for your clients, the occasional accidental referral will likely come your way.The idea should be to make referrals happen intentionally. I work with a large number of


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The Powerful Marketing Habit of 5s

The Powerful Marketing Habit of 5s
I started doing this marketing activity years ago and it never ceases to amaze me how effective this simple strategy is.




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All Marketers Are Liars

All Marketers Are Liars

Last week I was surprised to receive a coy of Seth Godin's

Free from 9 to 5

Free from 9 to 5

Free from 9 to 5 is an interesting new blog to check out.

From the about page:

If someone told me 10 years ago, when I was in college,


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6/01/2005

Medical Transcription - Success In Business

Post by Jason Calacani about success in business.
http://calacanis.weblogsinc.com/entry/1234000053039351/

The older I get the more I realize that business is about three very basic things:
1. Hustle
2. Passion
3. Resiliency

You have those things it really doesn’t matter what the idea is ... you can change your ideas all day long, in fact evolving is what you’re supposed to do in business. However, you can’t substitute hustle, passion, or resiliency. You can certainly learn, and defiantly enhance, those three core attributes. I know I’ve tried to do that over the years.


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Medical Transcription - 25 success quotes

Consider what it takes to become an undeniable success with these sincere quotations that identify the fundamental factors necessary to triumph...


" Always bear in mind that your own resolution to succeed is more important than any other thing."
-- Abraham Lincoln

"God gave us two ends. One to sit on and one to think with. Success depends on which one you use; head you win -- tails, you lose."
-- Anonymous

"The ladder of success is best climbed by stepping on the rungs of opportunity."
-- Ayn Rand

"Success is getting what you want. Happiness is wanting what you get."
-- B. R. Hayden

"Success is a journey, not a destination."
-- Ben Sweetland

"The secret of success in life is for a man to be ready for his opportunity when it comes."
-- Benjamin Disraeli

"I don't know the key to success, but the key to failure is trying to please everybody."
-- Bill Cosby

"The secret of success is to be in harmony with existence, to be always calm… to let each wave of life wash us a little farther up the shore."
-- Cyril Connolly

"All of us are born for a reason, but all of us don't discover why. Success in life has nothing to do with what you gain in life or accomplish for yourself. It's what you do for others."
-- Danny Thomas

"Don't confuse fame with success. Madonna is one; Helen Keller is the other."
-- Erma Bombeck

"Success is not the result of spontaneous combustion. You must first set yourself on fire."
-- Fred Shero

"Success does not consist in never making mistakes but in never making the same one a second time."
-- George Bernard Shaw

"A strong, positive self-image is the best possible preparation for success."
-- Joyce Brothers

"Failure is success if we learn from it."
-- Malcolm S. Forbes

"The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself."
-- Mark Caine

"True success is overcoming the fear of being unsuccessful."
-- Paul Sweeney

"Get up one time more than you're knocked down."
-- Peter's Principle of Success

"Most people who succeed in the face of seemingly impossible conditions are people who simply don't know how to quit."
-- Robert Schuller

"The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent."
-- Smiley Blanton

"When your physical environment is in alignment with your aspiration, success becomes the norm."
-- Susan St Lawrence

"The most important single ingredient in the formula of success is knowing how to get along with people."
-- Theodore Roosevelt

"The way to succeed is to double your error rate."
-- Thomas Watson

"Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price."
-- Vince Lombardi

"Success is the ability to go from failure to failure without losing your enthusiasm."
-- Winston Churchill

"Success is the maximum utilization of the ability that you have."
-- Zig Ziglar

Resource Box - © Danielle Hollister (2004) is the Publisher of BellaOnline Quotations Zine - A free newsletter for quote lovers featuring more than 10,000 quotations in dozens of categories like - love, friendship, children, inspiration, success, wisdom, family, life, and many more. Read it online at - http://www.bellaonline.com/articles/art8364.asp

Article Source: http://EzineArticles.com/

Medical Transcription - Tooting your own horn

"If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous

Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the individual you are speaking with and you.

We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there's boasting to be done. Below are some examples of occasions for informing the media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special:

  • Winning an award or competition
  • Being elected or appointed to office in a professional or civic organization
  • Obtaining an important new client or contract
  • Giving noteworthy service to an existing client
  • Opening or relocating your office
  • Expanding to serve a new market
  • Offering a new product or service
  • Launching a new or redesigned web site
  • Publishing the first issue of a newsletter
  • Reporting an invention or discovery
  • Expressing a unique opinion on a topical subject
  • Being selected to speak at a major conference
  • Completing a survey or study
  • Having an article, white paper, or book published
  • Getting a mention in the news
  • Landing an interview on radio, TV, or a live chat

When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or e-mail. Include a copy of any item referenced in your letter, or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy of the program, or mention the conference web site.

It gives you extra credibility if the event you're reporting is also acknowledged by someone else. When you give great service to a client, ask for a testimonial letter. Then include the letter in mailings and your marketing kit.

Many of these developments are newsworthy enough to inform the media. Write a news release describing what has occurred and your opinion about it. If you win an award, describe how it made you feel. If you are elected to office, outline your goals for the organization. Include in your release a brief paragraph about your background.

Send your news release to your own trade press and all your local media outlets. If you are nationally known already, include national outlets as well. Follow up with a phone call to offer additional information and find out if they plan to run the item.

When you do appear in the news, no matter how small the mention, capitalize on it. Unless you are on the cover of a major publication or featured on national TV, don't expect a lot of people to contact you as a result of your appearance alone.

In addition to reprinting articles about you or by you for everyone on your mailing list, keep them on hand. Include them in your marketing kit for prospective clients, speaking engagements, and future media opportunities. Use them as handouts at trade shows. Frame them and hang them on the wall of your office. Post links or entire articles on your web site.

When you land a radio, TV, or live chat interview, let everyone on your mailing list know when you will be on. You'll probably get more business from telling people about it than you do from the program itself.

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com

What's Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions.

1. "I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing?

This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all the paying work you wanted without having to market, why wouldn't everyone be self-employed?

If you perceive marketing as a dirty business, try thinking of it as the diapers you need to change in order to have the joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business.

Visualize checks arriving in the mail when it's time to make a cold call, or picture a signed contract when preparing for a presentation. Post visual reminders (e.g. photos or clippings) at your desk of the reasons you became self-employed in the first place. Parents don't remember all the diapers when they're looking at the baby photos.

2. "I don't have time for marketing." There are only two situations where this can really be true: you're too busy doing the client work you already have, or you have other important responsibilities (e.g. an outside job or young children) taking up your time.

It's easy to believe that doing client work already contracted for is more important than marketing, especially when deadlines are tight. But if you always follow this policy, you will be locked into a feast or famine cycle, with no new clients waiting for you when the work is finished.

Whether your responsibilities preventing you from marketing are within the business or outside it, you need to allocate a minimum amount of time each week, no matter what. Even two hours per week can make a significant difference, if you consistently use that time for marketing.

Imagine that you have overslept, and are late for an appointment. You might skip breakfast, but would you leave the house without brushing your teeth? Of course not. If you are going to be successful in business, that's how automatic marketing needs to become for you.

3. "My marketing isn't working." It's true that there may be something wrong with your marketing. Perhaps your message is unclear or the tactics you're using are inappropriate for the audience. I find, though, that for the majority of business owners who say this, the real problem is not that their marketing isn't working but that they aren't working their marketing.

Let's say your business needs two new clients a month, on average. If, in your experience, you must make a detailed presentation, proposal, or initial consultation to three potential clients for one to say yes, you will need to make six of these presentations per month.

Now how many prospects do you need to have contact with for one to be interested in a presentation? Ten, maybe? That means you need to make contact with 60 prospects each month to land your two new clients. If you do this math for yourself, you may quickly find that the only thing wrong with your marketing is that there hasn't been enough of it.

Author: C.J. Hayden

Article URL: http://www.getclientsnow.com/march2000.htm

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
Article Source: http://EzineArticles.com/

Know what you need before starting to deal

Know what you need before starting to deal
usatoday.com - How many negotiations have you conducted this month? This week? In business, you're constantly negotiating. You negotiate with clients on fees, suppliers on price, employees on salary ...


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Home Front


Home Front

How to balance your home and your business under the same roof
Entrepreneur's Be Your Own Boss magazine - May 2005 By Romanus Wolter

Many people dream about being able to work at home. They imagine rolling out of bed and starting work as they sip a latte. They feel that without the commute, water cooler conversations and office politics, they'll be more focused and, consequently, more efficient.
Read the complete article at http://www.entrepreneur.com/article/0,4621,321255,00.html


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Subtle Emotion - The Key To Copy That Works

Subtle Emotion - The Key To Copy That Works
smallbusinessbrief.com - Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks...


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